2008 China International Consumer Electronics Show

     SINOCES, the 2008 China International Consumer Electronics Show, July 10-13, is the only State Council approved professional and international expo for the consumer electronics industry in China, and it is also the only professional consumer electronics exhibition certified and promoted by the US government in the Asia-Pacific region, and the only exhibition seeking strategic cooperation with the CES - the largest of its kind in the world.
     Furthermore, the scope of exhibits for this year covers the complete consumer electronics industry, including home AV, digital home, home appliances, software applications and solutions, storage solutions, portable office equipment, mobile communication equipment, digital content, software applications & solutions, security products, automobile electronics etc. It is estimated that the exhibition area will be as large as 37,000 square meters, and more than 450 businesses will enroll themselves, which makes this session of SINOCES the largest in scale and the highest in quality.

Digital content grows
     It is seen that with the fast development of network technology and the rapid growth of digital content, network content is now a major force driving the development of consumer electronics technology. At the present time, a fundamental change is underway with respect to the connection between consumer electronics. Breakthroughs have been achieved with the existing connection mode, and integration with network content at the core is on the horizon. As far as the connection objective is concerned, it has evolved from single computer content to all of consumer electronics, including TV, handsets, MP3, digital cameras, play stations, vehicular equipment etc.
     The trend underlying the said theme finds favor with global consumer electronic businesses. Personnel from the organizing committee said, “This year, many businesses are eager to participate in the show and they hope to take advantage of another opportunity in internet reforms to the consumer electronics industry”. Many leading consumer electronics businesses including Panasonic, HP, Oracle, GE, Dolby, Toshiba, Blue-ray Disc, Haier, TCL, Changhong and IGRS intend to participate and exhibit consumer electronics products related to internet connectivity. On the other hand, procurement operators such as Wal-Mart, Best Buy, Carrefour, Gome and Sunning will be present seeking for procurement opportunities and opportunities related to 2008 Olympics.
     Experts in the industry point out that China has become the largest consumer electronics manufacturing base in the world and the second largest global consumer electronics market, only behind the US. SINOCES, as a consumer electronics show of the highest caliber in the Asia-Pacific region, is a major force driving the integration and development of consumer electronics in the eastern and western hemispheres. It points out the direction in development for consumer electronics businesses (especially Chinese businesses) standing at the crossroads. At the same time, it will push forward the development of industrial technologies including wireless broadband technology, “Three-in-one” network technology, broadband processing technology so as to expedite the regulation and reform of industrial structures and speed up the progress of consumer electronics based on network-based, digitalized and connected consumer electronics.

CEA a sponsor
     As the overseas sponsor of SINOCES and the sponsor of CES in the US, CEA attaches great importance to the event. Gary Shapiro, president of CEA, said, the theme implies the availability of content to be enjoyed by future consumers, which coincides with the industrial trend promoted by CES. In 2008, CEA will deepen its cooperation with SINOCES. In order to present more innovative exhibits, CEA will bring CES award-winning innovative and new products to SINOCES. Besides, CEA will also contribute environmental protection exhibition zone and environmental protection forum to SINOCES.
     The 2008 SINOCES, China’s premier tradeshow for consumer electronics, sees cooperation between SINOCES and CES, and so has attracted great attention from global consumer electronics products, purchasers, media, etc. at the world’s largest consumer electronics show-2008, CES, January 7-10 in Las Vegas.
     SINOCES demonstrates the globalization of China’s consumer electronics industry and provides a platform for CE professionals who want to conduct business within China and around the globe. SINOCES is the gateway to the Chinese consumer electronics market. The show offers opportunities for leading comsumer electronics business from China and abroad to view and showcase the latest technologies and cutting-edge products, and is a forum for communication between Chinese companies and their international partners.
     SINOCES is now ranked among the world international consumer electronics shows because of its advantageous status. SINOCES is the only consumer electronics show that has been approved by Chinese State council. SINOCES is also certified by the US Department of Commerce, and has proudly become the only consumer electronics show in China that is recommended by the US government. SINOCES and CES cooperate in a way of mutual global promotion. After several years of strategic cooperation the two shows have formed a successful partnership.
     Good preparation and improved service made SINOCES a great success in 2007. Following the tendency of 3C combination, 2007 SINOCES focused on the theme of “Connecting Anything” describing the further development of global consumer electronics industry.
     2007 SINOCES attracted pioneers of the industry to participate in the show. Over 430 companies exhibited in 2007 SINOCES, being an increase of 13% previously. Of these 430 companies, notable examples include GE, IBM, INTEL, HP, KODAK, SONY, NEC, TOSHIBIBA, LG, and PHILPS from overseas. Famous local companies such as HAIER, HISENSE, LENOVO, and TSINGHUA TONGFANG actively participated. This is the third time for the US Department of Commerce to organize companies for this show.
     SINOCES has successfully invited high quality visitors including Best buy, Radio shack, 360 interchange, Wal-mart and Carrefour from abroad as well as Suning, Dazhong from home. Over 63,000 people from 30 countries visited the 2007 SINOCES.

Industry forums
     The 22 series of industry forum offered an important platform to make deeper communication. The topics of the sessions extended from the channel of CE, CE industry development, and products in relation to energy efficiency, independent innovation and automobile electronics. SINOCES opens a window for industry communication.
     With the world’s top consumer electronics brands, well-known purchasers present and a host of excellent forums and special events, SINOCES has attracted great attention from over 200 professional media both at home and abroad, including a few authoritative professional media in America, Japan Business Publications Agency, Dempa Publications and China Central TV, etc. The Consumer Electronics Association of the USA and a series of overseas consumer electronics industry associations each covered the grand event of 2007 SINOCES through their websites and magazines. Famous media such as “Eurotrade”, “21 Century”, “China Business News”, “China Electronics News” and “TWICE”, all participated and distributed over 4,000 articles. This powerful coverage by so many different important media, being both comprehensive and professional, focusing on business and financial aspects, all fully reflects SINOCES an important status in exhibition.
     SINOCES has a website at www.sinoces.com.