Interwoven announced that it is now offering the recently acquired Optimost real-time multivariable testing and Website optimization capabilities to the Asia-Pacific (APAC) region. The Interwoven Optimost Website optimization solution allows online marketers to get more from their existing customer acquisition and Website investments by maximizing online conversion rates.
As APAC economies continue to experience strong growth, and regional consumers spend increasingly more time online, businesses in the region are investing heavily to transform their online presence. To optimize the impact of each online experience, marketers need to test and target content throughout their online marketing efforts to increase online conversions and customer engagement while managing marketing costs.
The Interwoven Optimost Website optimization solution offers the sophistication, flexibility, and expertise required to help marketers maximize their online investments. The solution identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors' actions.
As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost service specialists, and will be expanding its Interwoven Optimost certification process to APAC interactive marketing firms.
Over 4,200 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit http://www.interwoven.com/. |
